Summary
Summary
Brooke Goddard, a sales leader at Design Pickle, discusses the unique challenges and strategies of selling to creatives. She shares her background in sales and highlights the importance of creativity in the sales process. Brooke emphasizes the need to stand out and be creative when reaching out to potential customers, including using motion graphics and personalized videos. She also emphasizes the importance of a strong sales and marketing partnership and the value of radical candor and feedback in fostering a positive sales culture. Finally, Brooke discusses the importance of being prepared and having clear goals and expectations to ensure everyone is rowing in the same direction.
Takeaways
Selling to creatives requires a different approach and a focus on creativity in the sales process.
Standing out and being creative in outreach efforts can make a significant impact in engaging potential customers.
A strong sales and marketing partnership is crucial for success, with clear communication and collaboration.
Radical candor and feedback are essential for fostering a positive sales culture and continuous improvement.
Being prepared and having clear goals and expectations helps ensure everyone is aligned and working towards the same objectives.
Sound Bites
"On LinkedIn, we've been seeing great success by utilizing voice messages."
"What really sets us apart is the cohesive unit we've built between our sales and marketing teams"
"If you fail at something, no problem, fail fast and let's move on together."
"Being very honest is in our culture; it's actually one of our core values. It's called 'tell it to me straight.'"\
Chapters
00:00 Introduction and Addressing Creatives
03:23 Reaching Out to Creative People
06:17 Organizing the Sales Team
08:02 The Advantage of Creativity in Outreach
10:23 Fostering a Positive Sales Culture
15:19 Leadership and Setting Expectations
