Colin Specter: Communication and Innovation Leads to Growth
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Colin Specter: Communication and Innovation Leads to Growth

| Justin Ashby | Dec 11, 2024 |

Summary

We're willing to bet that you didn't know... Colin started as an SDR at Orum 👀

Colin Specter, Senior Vice President of Revenue at Orum, shares his inspiring journey becoming the pivotal sales leader at Orum.

Our esteemed guest discusses his career transition, sparked by a demo of Orum's AI phone solution, which ultimately led him to join the company and help scale its operations. The episode delves into the art of effective sales enablement, highlighting the importance of documentation, standardization, and adaptability in building successful sales teams.

Colin emphasizes the necessity of over-communication in remote work environments and the role of platforms like LinkedIn in building strong professional networks.

There's no doubt after listening to this episode that he values mentorship and that learning from experienced leaders can accelerate growth.

This is a good one! Don't miss it

In This Episode You Will Discover:

  • The importance of technology in sales, particularly AI solutions, can significantly enhance productivity.
  • Building a sales team requires a focus on documentation and clear expectations for new hires.
  • A strong morning routine is crucial for sales success, as it sets the tone for the day.
  • Over-communication is necessary in a remote work environment to ensure everyone is aligned.
  • Understanding key performance indicators (KPIs) is vital for measuring success and making adjustments.
  • Creating a positive and energetic environment can attract potential customers and lead to better sales outcomes.

Quotes and a Sneak Peak:

Colin talks about how to your personal vibration.

"Your vibration attracts similar vibrations. If you're vibrating at the highest level of performance and success, you're going to attract those dollars and spark the connection with the champion you speak with that day."

You'll learn the importance of self-care first.

"You have to take care of yourself first in order to take care of others. A great day in sales starts with a great morning routine and leads into your daily inputs with conviction and the best energy level."

Learn more about why over-communication is important.

"Embrace change and over-communicate in a remote environment. Be persistent and consistent, ensuring everyone is aligned with the mission and vision, and success will follow."

Chapters That Matter:

00:00 Introduction to Colin Specter and Aurum

01:21 Colin's Journey to Aurum

05:56 Building Aurum from the Ground Up

10:32 Scaling Sales Teams Effectively

12:09 Training and Enabling New Hires

20:12 Feedback Loops and Continuous Improvement

25:24 Defining a Great Day in Sales

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