Summary
Nikki Lang, Enterprise Account Director at Copy.ai, shares her approach about why human connection is the most important thing when it comes to sales. The podcast focuses on Nikki's approach to sales, emphasizing the importance of maintaining humanity and genuine connection in the sales community. Nikki shares her journey into sales, starting with her first job selling gym memberships, and how her love for connecting with people shaped her career.
She highlights the value of soft skills, like empathy and warmth, as key differentiators in sales, especially in building trust with buyers. Nikki advocates for blending emotional intelligence with technical processes and why it matters. She also shares the need for self-awareness, encouraging sales professionals to reflect and center themselves to foster authentic relationships. Nikki defines a great day in sales as having meaningful conversations with interesting people on a genuine human level.
In This Episode You Will Discover How:
- Sales should focus on genuine connections rather than just processes.
- Building rapport is crucial for successful sales interactions.
- Empathy and compassion can enhance buyer relationships.
- The importance of keeping humanity in sales.
Quotes and a Sneak Peak:
Nikki emphasizes the importance of maintaining genuine human connections in sales.
"Keeping the humanity in sales is such an incredibly valuable differentiator that if you figure out how to do this well, you will stand out from, you'll be in a class of your own."
Nikki suggests that self-awareness and mindfulness are foundational for building authentic relationships with customers.
"You cannot connect with another human being genuinely if you are completely disconnected from yourself."
Nikki highlights her human-first approach to sales.
"I care more about my buyer as a human than what I can sell them."
Chapters That Matter
00:00 Introduction to Sales Mindset
02:56 Nikki's Journey into Tech Sales
05:50 The Importance of Keeping Sales Human
08:55 Building Warmth and Connection in Sales
12:09 Balancing Rapport and Discovery
15:02 Mindset and Self-Connection in Sales
18:00 Defining a Great Day in Sales
