Anthony Delonardo, VP of Sales at LinenMaster, brings his extensive experience and insights on the "Great Day in Sales" podcast. His approach underscores the value of giving salespeople agency and leveraging their institutional knowledge to educate customers. He's been in a number of different leadership roles and his most recent move was a big industry change for him. It's fascinating to see how he's navigating things so well.
In his podcast episode, Anthony discusses the significance of focusing on controllables and daily execution as key components of sales success. He explains how setting clear goals and concentrating on the process rather than the outcome can lead to sustained achievements. "It's the process, not the outcome, that defines a great day for us and our team," Anthony shares. This mindset not only boosts performance but also keeps the team motivated and aligned with long-term objectives.
Anthony also emphasizes the necessity of creating urgency when selling to niche markets. By understanding and addressing the specific needs of potential customers, sales teams can drive conversions more effectively. "Success comes from executing what we can control perfectly, day after day," he states. This approach allows salespeople to focus on what matters most and deliver consistent results.
Join Anthony for a podcast episode filled with practical insights and strategies for achieving sales success through process-oriented approaches. 🎧
[00:00] - Introduction and Background
[03:35] - The Power of Mindset in Sales
[09:11] - Empowering Salespeople with Agency
[12:55] - Leveraging Institutional Knowledge in Sales
Anthony Delonardo's approach to sales is deeply rooted in focusing on the process and controllables. He believes in setting clear goals and concentrating on daily actions to drive long-term success.
"It's the process, not the outcome, that defines a great day for us and our team."
By creating urgency and leveraging institutional knowledge, salespeople can better address customer needs and drive conversions.
"Success comes from executing what we can control perfectly, day after day."
Empowering salespeople with agency within a structured framework leads to better performance and higher motivation levels.
"The more agency we give individuals, the better they perform and stay motivated."